Core Tip: PepsiCo and Kellogg lead the global snacks market with Frito-Lay and Pringles, but who fares better in the realms of Facebook and why does this matter?
Frito-Lay is the significant global market leader with Pringles taking second spot. However, data compiled on social media analytics platform SocialBakers show that Pringles is ahead of its number one rival on Facebook. Pringles’ Facebook page has 22.2m fans compared to Frito-Lay that has 2.3m.