Beltek Canadian Water Limited, a bulk water company, has launched Wild Water, a brand of vitamin-enriched water in India. It contains natural flavours and colours, has no preservatives, is low on sugar and focusses on tasty hydration and meeting the needs of calorie-conscious consumers.
The functional drink is available in three variants (namely Energise, Reload and Immunity). Each of these has a different flavour – Energise is a tropical citrus-flavoured beverage, Reload is lemon-flavoured and Immunity is dragon fruit-flavoured.
“Our natural flavoured water with the goodness of vitamins has opened a completely new category in the Rs 300 crore functional drink market which excludes the energy drink catergory,” said Mohit Verma, director, Beltek Canadian Water Limited.
While tropical citrus-flavoured Energise comes with the benefits of Vitamins B and C along with guarana extracts, lemon-flavoured Reload has the benefits of Vitamins A, B and C along with electrolytes, and the dragon fruit-flavoured Immunity with Vitamin B, C and zinc.
With no seasonality factor, the all-weather lifestyle drink Wild Water not only provides a dose of vitamins, it is also prepared with finest ingredients from the USA, contains mouth-watering flavours that shine through as well as maintains international quality standards.
“People these days demand more from a beverage. There has been a shift from carbonated soft drinks to juices and now are further shifting towards healthier, less calorie and more natural alternatives. Therefore we see a positive future trend towards such categories,” stated Steve Verma, director, Beltek Canadian Water Limited.
“In India the consumers lack excess to all kind of functional beverages. The lack of product offerings has restricted the consumer to consume conventional carbonated and sugary drinks, thereby not deriving any health-related benefit from the beverage.” Rohit Verma, another director of the company, said.
“Given the option, consumers both in the adult and children categories are willing to try the functional beverage, which besides giving hydration have positive effect on quality of life,” he added.
In fact, it was Rohit Verma who thought of the idea of a vitamin-based beverage for the Indian consumers. Priced at Rs 70, Wild Water is already present in leading stores of Delhi and the National Capital Region (NCR) and will soon be entering other Indian cities.
Each batch of Wild Water undergoes a rigorous test procedure to maintain international standard quality and excellence. The concoction, which has been formulated with the least possible amount of pure cane sugar, is a healthier alternative to sweetened juices, colas and fizzy drinks.
