Fast-food restaurant chain McDonald's plans to unveil 20 new outlets in the UK to expand its retail presence in the country by the end of the fiscal 2013.
Majority of the proposed stores are expected to be located outlet the capital city of London.
In an interview with The Telegraph McDonald's chief executive Jill McDonald has stated that the chain hadn't abandoned the high street yet but called for greater action from local authorities to revive its fortunes.
"Having a high street that's as familiar to you at night as it is in the day, that's important," added McDonald.
Vouching for the chain's quality and approach to nutrition, McDonald said that the consumers could be confident of the meals served to them.
"I don't think our customers have noticed, but in our Happy Meals there's half the salt there was back in 2000. And last year, for example, we reduced the saturated fat in milkshakes by a third," explained McDonald.
The CEO also told the newspaper that the chain's franchisee model in the UK was on the up with 64% of the company's total store count in the country, being franchise-owned now.
