The new megatrend is based on loyalty cards through Smart phones. In 2012, Narvesen and 7-Eleven launched a new loyalty card for coffee. Loyalty cards among customers give better business to the company and the fact that customers are using mobile phones offers a great opportunity to integrate a future loyalty card into an application. The stamp will be given digitally at checkout. For example, Narvesen launched Narvesen apps for iPhones and smartphones, enabling consumers to easily find.
Euromonitor International's Fast Food in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.
