Dr. Pepper Snapple has announced that they have acquired the business assets and territory of Dr. Pepper/7-UP Company of the West, based in Reno.The acquisition includes rights to the Dr. Pepper/7UP-West territory and ownership of its distribution operations in Reno, Chico, Calif.; and Boise, Idaho.
Dr Pepper/7UP-West serves a territory that includes northern Nevada as well as parts of northern and western California and Idaho. The bottler distributes Dr Pepper, Snapple, 7UP, Sunkist soda, A&W and RC Cola, as well as several DPS-allied brands, including Fiji, Neuro, Rockstar and Vita Coco.
“Since 2006, Dr Pepper Snapple has acquired a number of bottling businesses to strengthen our route to market in the U.S. and support efforts to build and enhance our leading brands,” said Rodger Collins, president – Packaged Beverages. “As with previous acquisitions, bringing Dr Pepper/7UP-West into DPS enables us to leverage the power of our integrated business model to drive executional excellence, improve customer service and get our brands into consumers’ hands with greater efficiency.”
Terms of the purchase were not disclosed. The company said it does not anticipate that the acquisition will have any material effect on its 2013 financial results.
