Feisty Chicken & Grill Struts Into Southern California Stores Slated to Open in Rancho Cucamonga, Ontario and Glendora.Arnold Dominguez has a passion for food. After a successful 30-year career as a Del Taco executive, Dominguez is starting a new brand whose name is based on a signature sauce Dominguez developed. The creamy sauce blended with chili and other spices adds a little “kick” to the taste, and as Dominguez likes to tell it, it gives the taste of chicken “a little edge” – it’s Feisty!
Dominguez plans to launch his new brand April 7, 2013
Feisty Chicken & Grill will occupy Oporto restaurants located at: 8220 Haven Avenue, Rancho Cucamonga, 91730, 4295 Concours, Ontario, CA 91764, and 1311 S. Grand Avenue, Glendora, CA 91740.
Having worked in the fast food industry, Dominguez became aware of various ways some foods are marketed to the general public. His concern is for the quality and taste of the product and making sure that the food he serves is 100% fresh. “Many restaurants sell chicken – but frequently the chicken is processed from other parts, frozen and/or bleached.” said Dominguez.
Because of this, he is driven to serve nothing less than 100% fresh chicken that has never been processed or frozen. Additionally, he marinates the chicken in a secret recipe sauce and flame grills it. The result is a moist and tender flavor. “We fire grill almost all of our chicken dishes, providing a healthier way of cooking.” Said Dominguez. The only chicken item on the menu that is fried are the Big Bites – hearty sized discs of chicken with dipping sauces, that are ideal for snacking or on-the-go.
He also feels it is important for a customer to receive their order fresh off the grill, so each meal is cooked to order delivered to their table.
The menu has several fresh 100% chicken breast sandwiches along with wraps, salads; chopped chicken bowls whole chicken, family meals and party packs. The Feisty Leg is a drumstick accompanied by the Feisty Sauce.
Sauces are a big part of the Feisty experience. There are four sauces ranging from the Feisty – creamy meets chili with an “edge”, Sassy - a sweet yet tangy taste; Zesty - citrus and herbs; and BBQ-Y – the bold taste of barbeque.
Customers are encouraged to try them one at a time, or if you’re really adventurous, combine them. The individual controls the taste of their meal.
Feisty Chicken & Grill also serves grilled 100% pure beef burgers topped with caramelized onions, lettuce and tomato. For vegetarians, there is also a Veggie Burger.
To accompany the chicken breasts, burgers and other dishes, Feisty Chicken & Grill will offer sweet potato waffle fries, onion rings made from diced onions, black beans and rice as well as French fries.
There is even a children’s menu Dominguez has named “PEEPS”, consisting of a choice of Feisty Legs, Big Bites or Burger.
Arnold Dominguez is a firm believer of being a part of the communities in which his restaurants are located and giving back to those communities. Feisty Chicken & Grill will offer catering and fundraising opportunities for local schools and organizations.
Dominguez’s eye is on the future. He hopes to build Feisty Chicken & Grill into a sizeable chain of Southern California fastaurants by providing the kind of food and customer experience that will develop a loyal following. Dominguez said, “We train our staff to be friendly, knowledgeable and efficient. We will deliver a dining experience that offers our customer’s fresh, great-tasting food, prepared to order, at a fair price. When this happens we are sure to turn satisfied customers into loyal ones.”
