Kroger Co. is aiming to prevent theft of its store-brand infant formula with a security device.Electronic Article Surveillance tags are affixed to each tub of Kroger’s Comforts-brand infant formula, according to Perrigo Nutritionals, which supplies store-brand formula to Kroger, Wal-Mart, Sam’s Club, Target and other retailers.
Similar to those used at clothing stores, the EAS tags will sound an alarm if the formula is removed from the store before purchase. Clerks deactivate the tags when the item is bought.
The anti-theft tags are a major part of a new packaging initiative from Perrigo. Previously sold in composite cans, most of Perrigo’s infant formulas now come in plastic tubs that feature a scoop leveler for more accurate feedings; an easy-to-remove foil liner; scoop storage for less mess and a longer scoop handle for more hygienic scooping.
The new “SmarTub” packaging is the result of a $29 million investment. The tub features a spot on the package where an EAS device can be affixed.
So far, Kroger is Perrigo’s only retail client that has elected to use the EAS tags, according to Scott Jamison, general manager of Perrigo Nutritionals, and executive vice president of Perrigo Co.
Such anti-theft capabilities come at a time when infant formula is the target of organized crime rings.
