
Today the companies celebrated the billionth can of Rani juice produced under the partnership between Coca-Cola and Aujan. Rani is one of the leading juice brands in the Middle East and Aujan’s flagship brand.
Over the years, Rani has established the unique brand property, Float, the fruit juice with real fruit pieces, or “chunks,” which distinguish the brand.
Rani Float launched 30 years ago in Saudi Arabia and has since experienced tremendous sales growth across the Middle East, North Africa, Europe and other export markets. The drink is sold in 56 countries and produced at Aujan Industries' state-of-the-art facilities in Dubai, United Arab Emirates.
The partnership between the two companies has created a platform to unlock new international opportunities for the Rani brand and begins the next era of growth across the Middle East and North Africa (MENA) region for the Coca-Cola system.