Jägermeister has become a leading liqueur brand in Australia since it was introduced eleven years ago, transcending pop culture and building legions of loyal consumers.
In September of last year, Jägermeister introduced two RTDs in Australia, Jägermeister Raw and Jägermeister Ginger & Lime, to offer the great taste of Jägermeister as premium all natural RTDs. These were the first two brand extensions in the history of the franchise and provide a strong platform for future growth.
“Jägermeister has achieved an enviable position in the on-premise and achieved national distribution since its introduction to the Australian market and is experiencing encouraging early results for the RTDs,” said Marshall Farrer, managing director for Brown-Forman Australia. “We are pleased to add this brand to our portfolio in Australia.”
“After more than a decade of great success, we now look forward to taking Jägermeister to the next level in the Australian market,” said David Bell, Regional Director Asia Pacific at Mast-Jägermeister SE.
Suntory will continue to distribute Jägermeister through June 30 and the companies will jointly work to ensure a smooth transition for all customers.
