Nestle is celebrating its instant coffee brand Nescafe's 75th year anniversary. The company has created an extensive slideshow of photos that showcase Nescafe's marketing campaigns from the 1930s to this day. The brand was formed recently after the Wall Street Crash in 1929. It is now one of the most frequently consumed beverage products on the market, with an average of 5,500 cups consumed per day in over 180 countries.
The progression of the promotional materials is also very exciting to observe. The transition from overly informative posters to posters with more sensory and emotional appeal is blatant and intriguing when observed so visually.
The is currently pursuing sustainability goals as outlined in the Nescafe Plan and planning to buy of 180,000 tonnes of coffee from sustainable sources.
