Doritos, a brand owned by PepsiCo's Frito-Lay division, has introduced Doritos Locos Tacos (DLT) Tortilla Chips in two varieties: 'DLT Nacho Cheese and Crunchy Taco Flavored Chips', 'DLT Cool Ranch and Crunchy Taco Flavored Chips'.
The DLT Nacho Cheese and Crunchy Taco Flavored Chips includes two chip varieties in one bag - the crunch of Doritos Nacho Cheese flavored chips and a chip reminiscent of the Taco Bell Crunchy Taco. These flavors deliver a taste experience inspired by the Nacho Cheese DLT.
DLT Cool Ranch and Crunchy Taco Flavored Chips includes two chip varieties in a single bag - the bold flavor of Doritos Cool Ranch flavored chips and a chip reminiscent of the Taco Bell Crunchy Taco.
Frito-Lay marketing vice president Ram Krishnan said it is a simple concept that unites two fan favorites - Doritos chips and the Taco Bell Crunchy Taco for a one-of-kind snacking experience.
"With the launch of DLT chips, we're taking the next bold step in our partnership with Taco Bell by bringing the DLT flavor straight to the chip aisle - we can't wait to see how our fans respond," Krishnan added.
DLT chips are available across the nation for a limited time in three sizes - an 11oz. bag for a retail price of $4.29; a 3.4oz. bag for a retail price of $1.49; and a 2.1oz. bag for a retail price of $1.09.
Frito-Lay North America is the $13bn convenient foods business unit of PepsiCo. Headquartered in New York, US, PepsiCo's other business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
