hoppers the chance to win one of their biggest on pack promotions to date.The campaign will run throughout the summer, giving people the chance to win cash prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart.
In April, May and June, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play.
Shoppers have to go online and enter their code to play the Doritos penalty shootout online game.
Each goal scored against Joe Hart results in a prize, players can then choose to keep their prize or risk it and take another penalty.
If they score a second penalty they win a bigger prize but if they lose they walk away with nothing.
The first goal wins a free pack of Doritos, the second goal wins a cheque for £10 and the third goal rewards shoppers with £100.
In addition to the on pack promotion, Doritos will also be launching its biggest marketing campaign of the year, which will encourage the nation to get involved in the penalty shootout excitement.
To enter, consumers will be directed to www.doritos.co.uk to submit video recordings of why their team of three mates should be given the chance to take a real penalty against Joe Hart.
Consumers can apply from the 6th April up until the 18th.
A panel of experts will pick eight successful teams who will compete in a live penalty shootout at the end of April.
Throughout the live shootout, the teams will have the opportunity to improve their chances by enlisting the help of the Mariachi Doritos, who will do their best to distract the keeper as he attempts to save each shot.
The final two teams will have the opportunity to take a penalty against Joe Hart, and compete to win the ultimate mates football trip flying to some of Europe’s most exciting cities, while the competition is filmed and turned into a national TV advert, to be aired throughout May & June.
Commenting on the new initiatives, Taylor Jenkins, Doritos brand manager, said:
“We’re really excited about the new initiative for summer.
“The on pack promotion and penalty shootout competitions are built around the nation’s love of football and we expect them to be hugely successful, particularly as football fever sweeps the nation this summer.
“Retailers should stock up on Doritos chips and dips for their customers, as they are perfect for summer parties, barbecues and evenings in with friends, especially ahead of major summer sporting events.”
The new football initiative will be supported by a high impact marketing campaign and in store POS from 6th April 2014.
Doritos is also introducing a new limited edition pack for Impulse, Doritos Jalapeno Kick.
Other flavours available include Cool Original, Tangy Cheese and Chilli Heatwave in 225g bags, 132g, 66g and 40g.
