KFC parent Yum Brands Inc on Wednesday reported a sharper-than-expected 13 percent drop in March sales at established restaurants in China after news about the country's new bird flu outbreak took a big toll on sales, which were already hurting due to a food safety scare.
The average of four analyst estimates complied by Consensus Metrix had called for Yum's China same-restaurant sales to drop 10 percent. The fast-food operator reaps more than half of its overall sales in China, where most of its nearly 5,300 restaurants are KFCs.
