ACTIVATE Drinks, a US-based producer of nutrient-enhanced waters with twist cap technology, is set to expand the distribution of its ACTIVATE vitamin water to New Jersey in collaboration with Crescent Beverage.
ACTIVATE is a nutrient-enhanced water beverage line available in a range of varieties, free of sugar, calories and preservatives.
ACTIVATE's portfolio includes ACTIVATE Balance, with overall health and maintenance support; ACTIVATE Defend, with a healthy boost of immunity support; ACTIVATE Rebound, with rehydration support; ACTIVATE Beauty, with overall health and skin cell support; ACTIVATE Defy, with support against free radicals for healthier cells; and ACTIVATE Charged, with renewed energy support.
Crescent Beverage is a major distributor in New Jersey that offers organic and natural beverages.
With this partnership, the company will increase the presence of the brand in the East Coast beverage market.
The vitamin-enhanced water will now be available on New Jersey shelves later this month.
ACTIVATE Drinks president Reza Mirza said: "We are confident Crescent Beverage will be invaluable in reaching new customers, educating about the benefits of twist cap technology and fresh vitamins."
Priced at $1.99, ACTIVATE is also available online at FreshDirect and Amazon.
In January, ACTIVATE entered the New York Metro area and is now carried at major grocery chains and specialty retailers including Fairway, Food Emporium and Morton Williams.
