Dethrone Royalty Holdings (DRHC), a US-based beverage company, has expanded the distribution of its Dethrone Beverage to Northern California in collaboration with Superior Products.
Designed to bridge the gap between energy drinks like Monster, nutritional supplements, and hydration drinks like Gatorade, without negative effects, Dethrone is said to support mental focus and help increase blood flow.
DRHC president Mike Holley said that Superior Products is the second major distributor of the company following Mussetter Distributing.
"Our goal is to have 7-8 major distributors distributing Dethrone Beverages in Northern California in the next few months," Holley added.
Superior Products offers beverages including non alcoholic teas, juices, waters and energy drinks along with alcoholic drinks in Northern California.
In February 2012 Dethrone Beverage Inc, a wholly-owned subsidiary of Dethrone Royalty Holdings, entered into a royalty agreement with Dethrone Royalty Inc for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.
