Following its announcement of an expanded agreement with Lindt a week ago, DKSH says that it and Pepsico have finalised an agreement under which DKSH will support Pepsico with import, marketing, sales, distribution, logistics and back office services for their imported brands in Thailand, Vietnam, Myanmar, Cambodia and Laos.
The collaboration will cover all territories and sales channels within these five markets and will include brands such as Quaker, Ruffles, Lay's Stax and Doritos.
DKSH and Pepsico already have close partnerships in Singapore, Malaysia, Hong Kong and China, where DKSH has been providing market expansion services to Pepsico for its imported foods business.
“We are very proud that Pepsico has appointed DKSH as their exclusive Market Expansion Services provider in Thailand, Vietnam, Myanmar, Cambodia and Laos for their leading imported food brands,” said said Somboon Prasitjutrakul, Head Business Unit Consumer Goods at DKSH. “This will further strengthen DKSH’s leadership position in the food and snack market. DKSH has a long and very successful presence with a strong customer base and we are confident that these local business partners will also be excited about the opportunity to have access to Pepsico's high-quality brands.”
