Asian market expansion services company DKSH has expanded its long-term partnership with Lindt & Sprüngli to Singapore, where DKSH will provide marketing, sales, merchandising, distribution, logistics, and back office services to support Lindt's continued growth in this strategically important market in Asia.DKSH’s collaboration with Lindt & Sprüngli started in Hong Kong more than five decades ago and was over the years expanded to China and New Zealand.
“For over 50 years we have successfully partnered with DKSH in Hong Kong to make Lindt the leading premium chocolate brand in this market,” said Thomas Meier, managing dDirector Asia Pacific of Lindt & Sprüngli. “Pairing the expertise of our two companies once again for the Singapore market, will fuel the growth of the Lindt business in the Lion City and ultimately delighting Singaporean chocolate lovers with even more of the finest Lindt creations.”
“While mature markets like the US or Europe are still facing challenges, companies continue to turn to Asia for growth opportunities,” said Dr. Joerg Wolle, president & CEO, DKSH Group. “Coupled with the rising Asian middle classes, end consumers are becoming wealthier, have more disposable income and are becoming more discerning in their choice of food. They are today willing to pay for higher-quality and more variety. After partnering with Lindt & Sprüngli in Hong Kong, China and New Zealand for a number of years, DKSH is pleased to bring its excellent Swiss premium chocolate to consumers in Singapore.”
