Georgia’s Choice started with Chicken Bites and Chicken Grills, which are now widely available and selling well nationally in the frozen cabinets of Asda and Tesco. The success of these products and feedback from consumers wanting new savoury lines, led to the development of three new additions.
Fish Cakes: Line caught Cod, mashed potato and parsley coated in a crispy gluten free crumb will be the first available fish cakes suitable for gluten intolerants.
Mexican Bean Bake: Mildly spicy, beans, sweet potato with vegetables in a crispy, gluten free crumb will be the first gluten free vegetable burger in the UK market suitable for vegetarians and vegans.
Beef Lasagne: British Beef , three sheets of gluten free lasagne and a unique bolognaise sauce make the Georgia’s Choice a connoisseurs delight.
These new products aim to give Gluten Intolerants and Avoiders a much wider choice of the family favourites that have long been taken for granted by mainstream eaters.
They will be available for the first time in Asda from May 13.
Founder Gary Stiles says ‘We are really proud of what we have created. I know from personal experience how difficult it is sometimes for families to cope with these intolerances. We want to help people out with quick, easy solutions that don’t compromise on quality or taste.’
To coincide with the launch of these new lines, the brand has undergone a radical redesign of its packaging with a new logo, and simpler, bolder graphics and colour coding to facilitate easier consumer recognition of its Chicken, Beef, Fish and Vegetarian dishes.
