| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Beverages & Alcohol » Beverages » Topic

Heineken denies plan to sell Vrumona soft-drink business

Zoom in font  Zoom out font Published: 2013-05-07
Core Tip: Heineken NV, the world's third-biggest brewer, denied it plans to sell its Vrumona soft-drink business in the Netherlands.
HHeinekeneineken NV, the world's third-biggest brewer, denied it plans to sell its Vrumona soft-drink business in the Netherlands.

Heineken doesn't plan to sell the business, said John Clarke, a spokesman for the Amsterdam-based company. Bloomberg News earlier reported the company was exploring a sale and had hired JPMorgan Chase & Co. to sell the unit.

Vrumona has been a fully consolidated unit of Amsterdam-based Heineken since 1968. It owns brands including Royal Club and Crystal Clear and produces drinks such as Pepsi and Gatorade under license, according to its website.

Heineken, which in February said it was reviewing its Finnish unit Hartwall, is cutting costs across Europe to counter waning sales and profitability in the region. The company reined back annual growth expectations April 24 after beer volume plunged 8.8 percent in western Europe in the first quarter.


 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Processed in 0.437 second(s), 17 queries, Memory 0.86 M
Powered by Global FoodMate
Message Center(0)