Coca-Cola India has launched the guava-flavoured variant of its fruit juice brand Minute Maid. It will be available in Delhi, Kolkata, select towns in Punjab and Uttar Pradesh in a 200ml Tetra pack priced at Rs 20 and the one-litre Tetra pack priced at Rs 85.
The cola major is attempting to penetrate the non-mango product category through its Tetra pack range, and over the next three months, the product is expected to be available in over 10,000 premium grocery stores and modern retail outlets.
Speaking about the launch, Neeraj Garg, vice-president, juice business and South West Asia Operations, Coca-Cola India and South West Asia, said, “This year, we have aimed to bring in the taste and richness of the guava flavor with Minute Maid Guava Flavour to our loyal consumers.”
“Freshness of fruit is the core of the Minute Maid brand portfolio. That is the reason the fruit itself is the star in our new campaign. Minute Maid Guava Flavour has been an innovation in the category for Indian consumers, and captures the richness and taste of the guava that we love.”
