
“Coconut water is doing particularly well in the US because both sports recovery drinks and vitamin-enhanced waters are well-established—much more so than in other countries—meaning that people already buy into the benefits of electrolytes in a beverage,” said Jonny Forsyth , global drinks analyst, Mintel.
Additionally, coconut water has latched onto growing demand for low-fat and low-calorie beverages. Labeling claims promoting low fat/calorie aspects of coconut water accounted for 47 percent of all coconut water claims in 2012. Meanwhile, low/no/reduced allergen and gluten-free followed with 43 percent of all claims, environmentally-friendly packaging amounted to 42 percent and natural came to 40 percent.