Starbucks Canada has introduced its new coffee blend - Starbucks True North Blend/ Starbucks Mélange Nordique Blonde Roast coffee - in its cafés across the nation on 27 June 2013.
Starbucks True North Blend is made available as a brewed option in-store and in 1lb whole bean packages in stores and online at starbucksstore.ca.
This new beverage was named by the coffee chain customers in Canada through a voting contest.
Starbucks Canada collaborated with Starbucks global studio designers in Seattle to give the True North Blend package a new look that is distinctly Canadian.
Starbucks Canada beverages director Kevin Reid said: "Since we launched Starbucks Blonde® Roast more than a year ago, Canadians have embraced Starbucks® lighter roast coffee. We hope to introduce more Canadians to our lighter, smoother side with a blend that is truly their own."
