Proximo, a New Jersey-based privately owned, premium spirits importer, has selected The Kirkwood Group (Kirkwood) to represent Jose Cuervo brand in Canada.
Effective from 1 July 2013, Kirkwood started handling Jose Cuervo tequilas in the region.
The Proximo brands, The Kraken, Three Olives and 1800, already enjoyed successful run in Canada. In the last three years, the company's portfolio has grown by nearly 600% in the region.
The addition of the Jose Cuervo tequilas to Canadian portfolio will help Proximo double its business in the area.
Proximo CEO and president Mark Teasdale said the company plans to make considerable investments in brand building and innovations for the Jose Cuervo portfolio to accelerate its growth.
"After only five years of business, the Proximo team has more than doubled the size of 1800 Tequila and Three Olives Vodka, and created the most exciting spiced rum brand in the category, The Kraken," Teasdale added.
"We look forward to returning Jose Cuervo to its position as the most exciting tequila brand in the category."
Kirkwood national sales manager Peter Kirkwood said, "We look forward to expanding the brand's sales and marketing opportunities across the country and giving Canadians additional opportunities to savour a brand they know and love."
Earlier on 1 March 2013, Proximo took control of the Jose Cuervo brand in North America from Diageo.
