Danone Waters of North America has revamped the packaging of its evian Natural Spring Water brand with a new 500ml bottle design in Canada.
The new look bottle features a label-less look and a simplified logo design on the front. The brand's story is told on the back of the bottle and evian name is included on the base of the bottle.
Danone Waters of North America president Eric O'Toole said that the new bottle enables the brand to reach consumers with new look.
"We wanted to remake the brand so consumers would be proud to once again call it their favourite water. It's a sharp new look, and we can't wait to see it here, there, and everywhere," O'Toole added.
Priced between $1.99 and $2.49, the new 500ml bottle will be available in major grocery stores from the beginning of August 2013.
The company also plans to release other formats with this new look in the following 12 months.
