Maxxium UK, a Scotland-based wines and spirits distributor and part of sales and distribution alliance between Beam and The Edrington Group, will expand its price marked packs (PMPs) range in the country.
The move will allow the company to increase its sales in the convenience stores.
The PMPs currently available with Maxxium include 700ml and 350ml bottles of Sourz.
In July 2013, the company will add 700ml and 350ml bottles of The Famous Grouse and Jim Beam White, while 700ml bottles of Teacher's will be available price marked from August 2013.
Maxxium UK impulse retail and off-trade wholesale business sector controller Ali Brown was quoted by Harpers as saying that shoppers are scrutinising price more closely than ever and therefore it has become increasingly important to offer fair pricing and perceived value for money.
"Beer, wines and spirits (BWS) is the third-biggest sector by value in convenience, accounting for 12% of sales and by extending price marking to these leading spirits brands we enable retailers to communicate prices clearly, instil confidence and most importantly grow this highly profitable category," Brown added.
"Within the convenience channel 80% of the market value is driven by just 29 brands, so retailers should stock a concise range of price-marked BWS that offers consumers enough choice between one or two leading brands and one own-label or budget option."
