Texas-based MOOYAH Burgers, Fries & Shakes is planning to operate 70 outlets by the end of 2013, as part of strategy to expand in the US and overseas.
Since the beginning of 2013, MOOYAH increased its unit count by 10% and awarded 26 units in the US, while also awarding another three units internationally.
MOOYAH Burgers, Fries & Shakes franchise director Michael Mabry said that company continues to penetrate the markets where it has restaurants, while also focusing on multi-unit development in emerging markets.
"By following this path, we are able to establish strong brand awareness in the market, which helps us compete in an extremely competitive arena," Mabry added.
In the first half of 2013, the company awarded units in Texas, Oklahoma, Arkansas and Illinois while also opening eight units in Texas, Arkansas, and Washington.
Founded in 2007, MOOYAH only uses fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients.
It offers online ordering, and a cookout trailer for corporate, social and fundraising events.
