the launch - to much fanfare - of Cadbury's chocolate-flavoured Philadelphia in February last year, Mondelez have quietly launched a smoked salmon and dill version of their Philadelphia Light cream cheese product. The new variant, which has been introduced in Sainsbury's and Waitrose stores over the past month, is priced at between £1.50 and £1.75 for a 200g tub.
The salmon and dill blend is already sold elsewhere in Europe, and Mondelez plan to launch a cucumber variant of Philadelphia Light in the UK soon. A cucumber and feta version of the spread already retails in Germany.
"Customers already love the Philadelphia range, and we're committed to making it even more exciting through innovation and new product development," Greta Hemmel, marketing manager at Philadelphia said.
The two innovations follow the high-profile launch of the Philadelphia Simply Stir chilled cooking sauces range in April this year, with Philadelphia with Cadbury launching in February 2012.
