Year 2018 marks the 70th anniversary of Mondelez India (formerly Cadbury India Ltd) and India’s favourite chocolate brand, Cadbury Dairy Milk. To commemorate the milestone, the company has launched the new limited edition Cadbury Dairy Milk Vintage Tin Pack. This collector’s edition contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras - 1907, 1923, 1961 and 1999.
Commenting on the milestone and the launch, Anil Viswanathan, director, marketing (chocolates), Mondelez India, said, “We look back on our history in India fondly, and it is a huge honour to commemorate this special milestone.”
“We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead. To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories,” he added.
Mondelez India has journeyed with India for the past seven decades, bringing new flavours and formats to the discerning chocolate loving consumers. Bringing delicious moments of joy to its consumers, the company has defined the taste of chocolate for several generations.
Cadbury Dairy Milk, the power brand of Mondelez India has transcended into everyday making its consumers love and trust the brand, becoming synonymous with chocolates for Indians.
Speaking on this milestone, Abhishek Ahluwalia, head, e-commerce, Mondelez India, said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch yet another exclusive e-commerce proposition.”
“On its 70th anniversary, Mondelez India, wishes to connect with the consumers on an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey,” he added.
“The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come,” Ahluwalia said.
The Cadbury Dairy Milk Limited Edition Vintage Tin Pack, priced at Rs 544, contains four Cadbury Dairy Milk Chocolate bars and will be available on Cadburygifting.in, and exclusively on e-tailers like Amazon, Flipkart and Paytm.
