aso introduces Old El Paso Stand 'N Stuff Soft Flour Tortillas, a soft taco that stands up. Stand 'N Stuff Soft Flour Tortillas have an original design that keep tacos together for every enjoyable bite.Old El Paso Stand 'N Stuff Soft Flour Tortillas are shaped like a bowl but have a flat bottom so they are easy to fill, hold and eat without falling apart. In addition, new Old El Paso Mexican Cooking Sauces add delicious bold flavor to any Mexican dish, bringing the excitement from an authentic Mexican restaurant right into the home kitchen.
"The Old El Paso hard shell Stand 'N Stuff Taco really resonated with consumers and we wanted to bring this great benefit to soft tortilla lovers as well," said Colleen Orani, marketing manager at General Mills. "The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites. These new tortillas and the new Mexican Cooking Sauces are a great complement to the existing line of Old El Paso products."
The brand's Stand 'N Stuff Soft Flour Tortillas have also been issued a design patent and have a pending utility patent application. Old El Paso Stand 'N Stuff Soft Flour Tortillas (eight count) and Dinner Kits (with Old El Paso Taco Sauce and Old El Paso Taco Seasoning) are currently available at stores nationwide at a suggested retail price of $2.79 (Dinner Kit - $3.59).
