Snyder's-Lance, Inc. announced the completion of its acquisition of Baptista's Bakery, Inc., first announced on May 7, 2014.
Baptista's, an industry leader in baked snack foods and product innovation, is the manufacturer of the fast growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder's-Lance. The transaction supports efforts to sharpen focus on branded products in growth categories such as "better for you" and other emerging products driven by consumer preferences and insights. William Blair & Company, L.L.C. acted as financial advisor, and Foley & Lardner, LLP acted as legal counsel to Baptista's in the transaction. K&L Gates LLP acted as legal counsel to Snyder's-Lance.
