hina/Hong Kong, a business unit of Crown Holdings, Inc. (Crown), is introducing several new aluminum beverage can sizes for the Chinese market, including 185ml, 300ml and 330ml sleek and 500ml. These sizes are ideal for beverage brands seeking alternatives to traditional 330ml packaging, trying to hit a different retail price point or aiming to differentiate portion-controlled and wellness drinks, including energy beverages.“Expanding our product line reflects Crown’s commitment to helping customers stay in tune with changing consumer preferences and demands,” said Robert Bourque, Crown’s Vice President of Beverage Cans, Hong Kong/China. “New can sizes and formats are opportunities for beverage and brewing brands to engage consumers in new ways and grow market share.”
Tian Di Yi Hao, a large Chinese beverage manufacturer, has partnered with Crown to introduce a custom format for its energy drinks.
“In today’s competitive market, it is more important than ever to ensure your product stands out,” said Wang Guang, General Manager, Tian Di Yi Hao. “We are excited to be working with Crown to introduce a custom format for our energy drinks. We’ll also be taking advantage of Crown’s expertise with printing an
d decorating technologies and incorporating its Soft Touch varnish onto the package to further maximize shelf impact.”Crown also recently partnered with Anheuser-Busch InBev (AB InBev) to produce 150ml cans featuring its 360 End™ for the Budweiser brand for limited release in China. Since the package’s initial introduction in 2012, distribution has been expanded to an additional 20 local markets at the end of May.
The two-piece 300ml sleek aluminum beverage cans developed for Tian Di Yi Hao are being produced by Crown’s Heshan facility. That same facility will also have the ability to supply 330ml sleek cans, while Crown’s Putian plant began producing 185ml two-piece beverage cans in May. These slim cans are ideally suited for packaging carbonated soft drinks and fruit juices.
