Voli Vodka LLC, maker of low-calorie fruit and fusion flavored vodkas, announced a new executive management team and updated go to market strategy.
Voli appointed Jorge Gutierrez as chief executive officer. Gutierrez has excellent distributor relationships and over two decades of experience in the alcoholic beverage sector, including executive positions at Whyte & Mackay, Roberto Cavalli Vodka and Bacardi. Gutierrez will oversee the dynamic in-house sales and marketing operation.
The national sales team will be headed by its newly named EVP national sales director Lee Strader who will report directly to Gutierrez. Strader brings more than 30 years of industry experience to the company. After an extensive market evaluation, Voli has selected Park Street's solution to provide importing, back-office and enterprise resource planning services.
"The stakeholders are enthusiastic about the recent enhancements to our business and our association with Park Street," says Gutierrez. "Voli has clearly demonstrated how category innovation and great product combined with a talented partner in Pitbull can lead to breakthrough sales. We look forward to driving the growth of the brand."
