verage Company, maker of the relaxation drink Marley's Mellow Mood, launched Marley's One Drop, a premium ready-to-drink (RTD) iced coffee made with Jamaican Coffee."Jamaican coffee is considered by many to be the world's finest," said Rohan Marley, coffee expert, businessman and son of reggae legend Bob Marley. "Our father was a farmer and an entrepreneur as well as a musician, and we're pleased to deliver the fine taste of Jamaican coffee and our family's heritage to people everywhere through Marley's One Drop."
According to SymphonyIRI, the consumer packaged goods market research firm, consumption of RTD coffee jumped 6.2% in the last year, resulting in sales of $1.1 billion. Starbucks, the major player in the category, currently accounts for approximately 80% of the market.
"The ready-to-drink coffee category is dominated by one major brand and we're thrilled to bring this premium Jamaican alternative to coffee lovers everywhere," said Kevin McClafferty, president and CEO of Marley Beverages. "Marley's One Drop is the natural alternative for the coffee connoisseur -- and Bob Marley fan -- in all of us."
The Marley Beverage Company is a true partnership with the Marley family that claims to honor the values and commitment of reggae icon Bob Marley: peace, love and tolerance. Each sale of Marley products benefits the family's charity, 1Love.org, a 501(c)(3) non profit organization, and its mission to support youth, planet and peace around the world.
Marley's One Drop is available now in three flavors -- Original Coffee, Mocha and Vanilla Light. The suggested retail price for one 11oz. can is $1.99.
