Co-owner Pieter Boekestijn revealed that the company has been engaged in developing new varieties for years. According to Boekestijn, development of the Tasty Pep has been serendipitous. The company now has the exclusive rights for Europe.
The Tasty Pep does not differ all that much from a 'normal' mini pepper. The biggest difference is that it’s seedless and that it is slightly smaller in shape. The new snack pepper is available in various packages and is also grown in Spain. "We are working together with growers in Spain that cultivate exclusively for us. They do the growing and we have the knowledge and do the marketing."
