FruJuici Beverages will expand its ultra-premium fruit flavored beverage line up with the launch of five new flavors - Bursting Berries, Orange Mango Tango, Lemon Strawberry Pucker, BerryBlue Explosion and Cherrylime Squeeze - in September 2013.
Offered in a 20oz bottle, each flavor offers 100cal per serving and is packed with 100% Vitamin C.
The new FruJuici flavors will be available throughout the East Coast, with expansion plans to the Mid West and West Coast by the second quarter of 2014, with a SRP of $0.79 to $0.99.
The fruit flavored beverages will be sold in c-store channels, supermarkets and specialty retail outlets.
FruJuici Beverages president Frank Natale said the company is targeting tweens and teens for the beverage line.
"It is important for us to launch FruJuici and our 'Juici up ur World' campaign in a way to drive tweens and teens towards our brand and keep them interactive through our social media platforms, FruJuici.com, FruJuici Mobile, Photo Graffiti Apps, You Tube, Instagram, Facebook, Twitter, and our own interactive FruJuici Slot machine; so tasty it'll make you tweet!," he added.
"One of our most interesting platforms will be featured on My QME which launches in mid September, a new social media marketing website built to connect brands with their customers and reward them for sharing across their personal network through Qme and beyond."
Offered in a 20oz bottle, each flavor offers 100cal per serving and is packed with 100% Vitamin C.
The new FruJuici flavors will be available throughout the East Coast, with expansion plans to the Mid West and West Coast by the second quarter of 2014, with a SRP of $0.79 to $0.99.
The fruit flavored beverages will be sold in c-store channels, supermarkets and specialty retail outlets.
FruJuici Beverages president Frank Natale said the company is targeting tweens and teens for the beverage line.
"It is important for us to launch FruJuici and our 'Juici up ur World' campaign in a way to drive tweens and teens towards our brand and keep them interactive through our social media platforms, FruJuici.com, FruJuici Mobile, Photo Graffiti Apps, You Tube, Instagram, Facebook, Twitter, and our own interactive FruJuici Slot machine; so tasty it'll make you tweet!," he added.
"One of our most interesting platforms will be featured on My QME which launches in mid September, a new social media marketing website built to connect brands with their customers and reward them for sharing across their personal network through Qme and beyond."
