BrandOpus, a UK-based design firm, has partnered with English tea blender Twinings to develop Signature Blends - a super-premium range of 14 teas.
The boxes feature inspiration for each individual tea or infusion on the front side.
Twinings marketing development manager David Spencer said that the beautiful designs that BrandOpus has created for Signature Blends communicate to the consumer the expertise and experience that Twinings' Master Blenders put into each blend.
"This range will reinforce Twinings' reputation as purveyors of the very best teas and infusions," Spencer added.
"Sales and consumer praise have exceeded expectations in just a few days following launch."
Produced in mesh pyramid and loose leaf formats, these new tea blends are available for purchase in the Twinings Strand shop, on Twinings online teashop, in travel retail and luxury outlets across the globe.
The boxes feature inspiration for each individual tea or infusion on the front side.
Twinings marketing development manager David Spencer said that the beautiful designs that BrandOpus has created for Signature Blends communicate to the consumer the expertise and experience that Twinings' Master Blenders put into each blend.
"This range will reinforce Twinings' reputation as purveyors of the very best teas and infusions," Spencer added.
"Sales and consumer praise have exceeded expectations in just a few days following launch."
Produced in mesh pyramid and loose leaf formats, these new tea blends are available for purchase in the Twinings Strand shop, on Twinings online teashop, in travel retail and luxury outlets across the globe.
