Badger Ale has launched Collector's Edition 2012 ale in a new pack designed by BrandOpus.
The ale, which is packed in a 750cl champagne bottle, comes in a wooden presentation box.
The design, which includes the champagne bottle and oak presentation case as well as the Badger brand identity, aims to depict the old crates that Badger Ale was once delivered in.
Hall & Woodhouse brand marketing manager Anna Corbett was quoted by The Drum as saying that the packaging design delivers rustic yet distinctive sense of occasion to be savoured, much like the Collector's Edition 2012 ale.
Hall & Woodhouse is the parent company to Badger Ale.
The company has released 235 bottles of the beer with a leaf-like swing tag which is hand-numbered and signed by chairman Mark Woodhouse to celebrate the number of years it has been brewing.
The ale contains Boadicea, Bramling Cross and Goldings hops and matured in a Somerset Cider Brandy Company oak cask.
The Collector's Edition 2012 is the first in the series, which will be launched every year.
