In anticipation of the 75th Anniversary of The Wizard of Oz™, Gourmet Trading Company will feature the iconic film on its tags of Peruvian and Mexican Asparagus. From September 23 through February 28 Gourmet Trading Company asparagus will promote the October 1st release of the The Wizard of Oz 75th Anniversary Edition on 3D Blu-ray™, Blu-ray™, DVD and UltraViolet™. Gourmet Trading will also give away copies of The Wizard of Oz™ DVDs via Facebook with a grand prize of a Flat Screen TV, Blu-ray player and a copy of The Wizard of Oz™ 75th Anniversary Edition on Blu-ray. For more information about the promotion please visit Gourmet Trading Company’s Facebook page (facebook.com/gourmettrading).
“We're excited to partner with Warner Bros. Home Entertainment on their anniversary release of The Wizard of Oz. The popularity of this movie over the past 75 years and the overall The Wizard of Oz™ brand recognition made it the perfect cross promotional opportunity for us. We look forward to engaging with our customers via social media to really promote not only the movie but our asparagus,” stated Julia Inestroza, Marketing Director.