The UK's number one non-cream liqueur, Disaronno, has partnered with fashion brand Moschino to create a limited-edition bottle which will donate part of its profit to the charity, Fashion 4 Development.
The 'Moschino Loves Disaronno' bottle has been designed in the classic Moschino style, featuring its signature heart pattern. The bottle has been completely wrapped in the design, which on the unique Disaronno bottle shape, creates greater stand out on shelf. Available at Sainsbury's, ASDA and limited on-trade outlets, the bottle will be on-shelf from late October.
In celebration of the link up, Disaronno has launched a dedicated serve, the Disaronno Loves Sour, which builds on the brand's signature serve, the Disaronno Sour.
Sam Bovill, Brand Manager for Disaronno, said: "The Moschino Loves Disaronno project is an exciting development for us. By collaborating with another iconic Italian brand, we have created a special bottle, which will make an ideal present this Christmas as well as create added value for the consumer. Disaronno continues to perform extremely well in the on and off-trade, growing by 7%¹ and 5%² respectively. We expect to see sales fare well in the run up to the all important festive period, though we recognise we need to keep the brand current with new and relevant campaigns for our consumers. We hope that the Moschino Loves Disaronno design will please our current drinkers as well as introduce new drinkers into the category through trial and gifting purchases."
