Italian coffee firm Musetti has reached an agreement with UAE-based consumer and government products distributor Ararat International to expand its presence across the Middle East and Africa.
As per the agreed terms, Ararat will distribute Musetti's coffee products and sell Musetti Retail concepts across the regions.
Ararat International official Costantino Bertuzzi said that Musetti, since 1934, has been valued for their quality coffee products, enjoyed all over Europe, Asia, North and South America, and now, proudly through Ararat International, the Middle East and Africa.
Musetti founder Guido Musetti said, "we knew we had to find an agent and distributor which understood how to operate in the Middle East, and after researching our options felt that Ararat International were the most in-tune with our personal vision of penetrating the market".
Founded in 1974, Ararat International is a distributor of consumer, defense, agricultural, and transportation products for the Middle Eastern and African Economies.
