Distributor Hi Spirits has launched the Buffalo Trace Antique Collection in the UK. Five whiskeys make up the collection from the Kentucky distillery.
The five Antique Collection whiskeys are: Eagle Rare 17 Year Old, George T. Stagg, Sazerac Rye 18 Year Old, Thomas H. Handy Sazerac Rye and William Larue Weller - an uncut, unfiltered, wheated recipe bourbon. According to Hi-Spirits, Nielsen data shows that there are now 3.6m regular American whiskey drinkers in the UK, typically younger than Scotch drinkers, with 43% under-35.
Mark Brown, president of Buffalo Trace parent company Sazerac, said: “We’re very excited about the growth of American whiskey in the UK, and especially the emergence of consumer and trade interest in premium and super premium Kentucky Straight Bourbon Whiskeys and Kentucky Straight Rye Whiskeys”.
Dan Bolton, managing director of Hi-Spirits, said: “There is always high demand for our limited UK allocation of the 2013 Antique Collection, and we expect that to be higher than ever this year.”
The retail price is to be between £90-£110 per bottle.
