Global beverage major Coca-Cola has opened a new €22m bottling line in Ploiesti, Romania, in a move to expand Cappy Pulpy Orange juice drink presence across Eastern and Central Europe.
The Cappy Pulpy Orange juice drink is a blend of fruit juice and fruit pulp chunks, which requires an advanced production line to separately transport the liquid and fruit pulp parts of the drink, the company claims.
According to the company, the juice and pulp are mixed at a rate of 36,000 bottles per hour.
Commenting on the development, Coca-Cola chairman and CEO Muhtar Kent said that the new Cappy Pulpy bottling line is yet another example of the Coca-Cola system's commitment to exciting innovation that meets consumers' needs.
Coca-Cola HBC CEO Dimitris Lois said, "Our bottling plant in Ploiesti, the largest in South-Eastern Europe, is, for Coca-Cola HBC, a real center of investment and technical innovations."
The company currently employs more than 1,800 people in Romania.
