Verlasso announced partnerships with three retailers: Andronico’s Community Markets in San Francisco, Nugget Markets in Sacramento and online retailer Peapod, based in Chicago.
Verlasso salmon will debut on Peapod.com on 9 November at a special introductory price of USD 10.99 (EUR 8.16) per pound for two fresh fillets. The introductory sale runs through 15 November, after which the product’s regular price will be USD 14.99 (EUR 11.14) per pound.
All five Andronico’s locations and all nine Nugget Markets stores will carry Verlasso’s salmon.
“Northern Californians count on both Andronico’s and Nugget Markets to provide the most sustainable, delicious options at their seafood counters,” said Scott Nichols, Verlasso director. “Our salmon has the Seafood Watch ‘Good Alternative’ ranking that NorCal consumers know and trust. And, every fish comes with a QR-coded gill tag that traces it back to the farm where it was raised, making it easy to verify the fish with a bright and delicate flavor, high moisture content and a buttery-yet-firm texture is, in fact, Verlasso.”
