Texas-based Central Market is now offering Verlasso salmon.
Central Market and the craft-raised salmon producer are collaborating to create in-store experiences that will begin later this year.
“We strive to inspire a passion and curiosity for food and ideas and the addition of Verlasso salmon to our stores helps us satisfy both those goals,” said Darren Menefee, Central Market seafood business development. “Verlasso salmon provides a two-fold value for our foodie customers, including a fish that is raised thoughtfully that results in a delicious and delicate flavor. Because each fish is traceable to the source where it was raised, we can guarantee our customers every Verlasso salmon is an excellent source of high protein and healthy Omega-3s with great moisture and a buttery texture they’ll enjoy.”
“What is great about Central Market is that each store is a true market where consumers thrive on sharing ideas about food, and Verlasso is excited to become part of that experience,” said Gaston Dupre, Verlasso director. “We are pleased that after trials at two stores, Central Market chose to expand availability of Verlasso to all their stores, allowing their customers to have access to a much needed sustainably farmed premium salmon. Our partnership with Central Market encourages Texans to talk about where their food comes from as well as learn how to prepare it.”
