ian winemaker Lenz Moser is reportedly in “advanced stages” with two leading supermarkets to bring wines from China into the UK.Wines from China's Chateau Chanyu Moser XV are already on sale in Britain through Berry Bros & Rudd at around £40 a bottle, but Moser is currently in talks with “two major supermarkets” in the UK regarding creating an own-label range exclusively for the chosen supermarket.
“We’ve had a very positive response, which is exciting. I think the timing is right – we would never have been able to do this five years ago,” Moser told the drinks business.com.
He revealed that the wines will go on sale for “at least £8-9”, rather than falling prey to deep discounting.
“Selling Chinese wine in the UK is never a cheap proposition as they can sell every drop they make in China so don’t need us for business,” he said.
In addition to the new range, Château Changyu, based in Ningxia, will be launching a second wine in the Bordeaux model called Moser Family Cabernet 2010 in the UK through Berry Bros next January, priced at around £20 a bottle.
