NVE Pharmaceuticalshighlighted the competitive price of its Stacker2 (stacker2.com) energy shots including its Xtra Energy Shot brand.
Ocean Spray Cranberries Inc. (oceanspray.com) introduced Ocean Spray Wave in three flavors: Apple, Berry Medley and Mango Pineapple. The juice drink does not contain high-fructose corn syrup, artificial flavors or preservatives.
OKF Corp. (okf.kr) unveiled its Aloe Organic aloe-based drink. Available in 500-ml and 1.5-liter containers, the drink is certified organic by the U.S. Department of Agriculture.
Opreme Energy Corp. (opreme.com) promoted its same-named energy drink, which is available in Genuine and Sugar-Free varieties.
Optimum Nutrition promoted its ABB Performance (abbperformance.com) protein drink for the convenience store channel.
Pabst Brewing Co. (pabstbrewingco.com) featured an artist in its booth who created renderings of its brands. The company currently is running its national art program, PBR Art, which invites consumers to submit art highlighting the Pabst Blue Ribbon beer brand. The company also highlighted its national and local beer brands including Colt 45, Primo, Olympia, Lone Star and Stag.
PBEV LLC unveiled new packaging for its Coffee + Energy varieties from its Killer Buzz (killerbuzz.com) brand. The company also offered samples of two new varieties, Caramel with Sea Salt and Thai tea.
PepsiCo (pepsico.com) highlighted the different consumer drinking occasions and their products that complement those occasions. For the morning startup occassion, it showcased its Kickstart by Mountain Dew brand and unveiled a new flavor: Blackcherry Limeade. Also for the morning consumption occasion, the company will release a Blueberry Acai flavor for the Starbucks Refreshers line, which is part of the North American Coffee Partnership with Starbucks Coffee Co. Another occasion identified was “Fuel & Hydrate,” for which the company promoted its Gatorade brand and its new packaging. The last occasion was “Young & Hungry,” which appeals to the on-the-go consumption period. For this occasion, the company highlighted its Aquafina FlavorSplash flavored sparkling waters that were released earlier this year as well as its Brisk Half & Half tea drink.
Polar Beverages (polarbev.com) promoted its line of seltzer waters, which are available in a variety of flavors. The company also highlighted its limited-edition winter varieties: Butter Rum, Champagne Strawberry, Fudge Cheesecake, Toasted Coconut Crème and Mint Chocolate.
Premier Protein Inc. (premierprotein.com) showcased its line of protein shakes that contain 30 grams of protein in each 14-ounce bottle.
Red Bull GmbH (redbull.com) followed up on the launch of its Editions line by announcing a new advertising campaign to drive trial and awareness of the line. The company also shared the redesign of its Total Zero variety, which now features a dark gray color on the packaging. Red Bull also launched limited-edition cans featuring NBA All-Stars Blake Griffin and Deron Williams. The Griffin can will be available in the Los Angeles area through December, and the Williams can will be available in New York through the same time period.
Relaxzen Life LLC showcased its Body Works (bodyworksforme.com) line of functional beverages. The functional shots are available in the following varieties: Relax & Unwind, Energy, Perform, Wellness, Sport and Sleep.
Roll Global’s Pom Wonderful (pomwonderful.com) brand introduced its tropical blends: Pom Hula, which contains pineapple juice; Pom Mango; and Pom Coconut.
Sierra Nevada Brewing Co. (sierranevada.com) highlighted its Pale Ale IPA and Torpedo Extra IPA. The company also shared that it will offer Torpedo in a 12-pack of cans.
SK Energy Shots LLC (skenergyshots.com) highlighted its latest partnership with NFL quarterback Colin Kaepernick as well as its latest flavor releases: Extra Strength Pomegranate, Extra Strength Grape and Extra Strength Strawberry Lemonade.
Starco Impexpromoted its Southern Sweetwater (southernsweetwater.com) line of juice drinks. Priced at $1 a bottle, the line is available in eight flavors: Blueberry, Grape, Mango, Strawberry, Fruit Punch, Kiwi Strawberry, Pineapple and Watermelon.
Sunny Delight Beverages Co. (sunnyd.com) launched its latest SunnyD flavor, Blue Raspberry. The company also promoted its Veryfine Chill products, which launched earlier this year, and newest addition Sparkling Fruit2O. Sparkling Fruit2O is available in four flavors: Raspberry Lemon, Grape, Mixed Berry and Strawberry.
TalkingRain’s Sparkling Ice (sparklingice.com) brand promoted its line of sparkling waters and lemonades for the convenience store channel.
The Coca-Cola Co. (coca-colacompany.com) showcased new brands, flavors and packaging as well as specific strategies for the convenience store channel. Through the company’s Digital Cold Vault technology, retailers can review beverage sets that will best appeal to their customers based on demographics to increase sales and shopper satisfaction, it says. The company also announced its 16-ounce can for sparkling beverages. Coca-Cola Refreshments began rolling out the new package in November and other bottlers will participate in 2014. A number of new products also were unveiled, such as Powerade Zero Drops, Vitaminwater Zero Drops, Minute Maid Drops, Diet Coke Frost Cherry, Minute Maid Juice To Go fruit and vegetable blends, and its Fruitwater brand, which made its debut earlier this year. Fruitwater will add two new flavors in 2014: Fizzy Lemonade and Tropical Pineapple. Additional new flavors announced at the show were Powerade Tropical Mango; Vitaminwater Energy in Strawberry Lime, Berry Punch and Orange Mango varieties; Nos Charged Citrus and Nos Charged Citrus Zero; and Honest Tea’s Raspberry Tea and Unsweet Lemon Tea. For packaging, the company announced the Coca-Cola Chill Activated Can, which contains thermochromatic ink that reacts to temperature by changing color. At ambient temperature, the can will display a white contour glass with a red Coca-Cola logo, but when chilled to 46 degrees Fahrenheit, it will display three blue-colored ice cubes. For secondary packaging, the company also announced the Sixer, a six-pack of 12-ounce cans. A value-priced 19.2-ounce can also will be available in 2014 with Coca-Cola cans featuring NASCAR and FIFA World Cup promotions, and a Sprite can that will support the NBA.
The Boston Beer Co. (bostonbeer.com) shared its latest releases. The company highlighted that Samuel Adams now is available in 16-ounce cans for convenience stores. It also promoted its Angry Orchard Green Apple release and Twisted Tea seasonal Black Cherry flavor.
Showcasing its AquaBall (theaquaball.com) line of flavored waters for kids, True Drinks announced that it released a new Berry flavor that will be available in multi-packs in 2014 in six-pack and 12-pack configurations.
Turkey Hill Dairy (turkeyhill.com) unveiled two new flavors for its Sun Brew iced teas. The refrigerated teas now are available in Half & Half, a half tea and half lemonade concoction, and Peach Lightly Sweetened.
Tweaker (tweakershot.com) promoted its line of energy shots, including its Pink Lemonade variety, which features a tie to the She 4life charity.
Unique Beverage Co. LLC’s Cascade Ice (cascadeicewater.com) brand offered samples of its seasonal release: Pumpkin Pie flavored sparkling water. The company also promoted its latest flavor additions: Coconut Pineapple and Coconut Mango.
United Brands Co. Inc.unveiled its two newest additions to its Joose Cocktails (drinkjoose.com) line. The new flavored malt beverage additions will be Screwdriver and Hurricane. The varieties contain 12 percent alcohol by volume and are packaged in 23.5-ounce cans.
United Juice Companies of America Inc. (unitedjuice.com) highlighted its Always Sweet 100 percent juice beverage and LazyTown SportsCandy Juice for kids.
Vital Pharmaceuticalsshowcased its VPX Sports (vpxsports.com) portfolio of sports nutrition and performance beverages. Launched earlier this year, Bang energy drinks contain creatine, caffeine, coenzyme Q10 and branched-chain amino acids.
Wis-Pak Inc.promoted it sparkling water brand Klarbrunn Vita Ice (klarbrunn.com), which launched earlier this year.
Xingtea (xingicedtea.com) highlighted its brand of RTD green teas.
Highlighting its Xenergy line, Xyience (xyience.com) showcased a new can for its Cherry Lime flavor featuring UFC fighter Ronda Rousey. The company also promoted its Hydration, Lemonade and Tea lines.
