FoodMinds LLC, a food and nutrition consulting and communications agency, has partnered with Nutrition Impact LLC, a consulting firm that develops science-based messages about clients’ products and services, and also analyzes dietary intake trends, and EAS Consulting Group LLC, a regulatory consulting company specializing in complex labeling and claims issues, to create Food Label Compass.
The new service helps in creating a specialized suite of nutrition analysis, regulatory consulting and strategic services to guide food and beverage companies in understanding the impact, complying, communicating, and capitalizing on the new FDA guidelines.
Food Label Compass analyzes the food and nutrient content of clients' brands relative to the new FDA guidelines, identifies the potential changes to the serving size rules, as well as develop regulatory recommendations and guidance to construct labels modified to comply with the new requirements.
In addition, the service creates a strategic roadmap for the manufacturers' product portfolio and brand messaging to assess in planning new nutrition facts and labels that effectively communicate to consumers about the new nutrition information.
“Through our new Food Label Compass, we have effectively packaged a mind-trust of science-based analysis, regulatory counsel, and marketing communications experts to provide clients an edge to successfully navigate and capitalize on this opportunity,” said FoodMinds Chief Science Officer Robert C. Post, PhD, MEd, MSc.
