Nuts rank among the top 10 snack-oriented convenience foods for U.S. consumers motivated by health and weight needs, according to new market research from the NPD Group.
NPD's report, "Snacking in America," found nuts are eaten throughout the day by health- and weight-conscious consumers who want a nutritious, natural, better-for-you snack. Consumers who are motivated to choose nuts and other better-for-you snacks based on health and weight needs tend to be seniors, empty nesters, adult females and higher-income households.
The consumption of nuts is not limited to the health- and weight-conscious. Seventy-seven percent of U.S. households have nuts or seeds on-hand and 19% of individuals eat nuts at least once in a 2-week period, research shows. Nuts are consumed primarily as an in-home snack but are often incorporated into morning, lunch and dinner meals. Nuts are also popular among consumers looking for a filling or quick grab-and-go snack.
“Whether to meet the needs of the health- and weight-conscious, or as an easy grab-and-go snack, nuts are a popular choice among snackers," said Darren Seifer, food and beverage industry analyst. “Food manufacturers and retailers have a variety of options and audiences for marketing nuts."
