Aristocrat Group (ASCC), a US-based spirits maker, has increased its footprint in Houston, in a move to meet the continuous increasing consumer demand for ultra premium vodkas.
ASCC claims that it has selected its RWB Ultra Premium Handcrafted Vodka to meet the demand of bars and restaurants in the region.
Commenting on the expansion, ASCC CEO Robert Federowicz said that premium and ultra premium are the present and future of the vodka market, because that is what the consumer is demanding.
"As a result, RWB is the house vodka at various Houston area bars and restaurants, and the number grows by the week," added Federowicz.
RWB Ultra Premium Handcrafted Vodka is a gluten-free spirit and was initially debuted at 171 stores of Spec's Wine, Spirits and Finer Food Stores.
It is also available at several bars, restaurants and clubs in the Houston area.
ASCC is currently committed to build a portfolio of brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton, Diageo, Beam and Brown-Forman Corp.
