Best known for its work with retailers such as Boots, Wilko and DFS, True Story creates store concepts, visual merchandising, retail campaigns and
communication for any step on the customer journey. Branding and packaging has long been part of this, working across the spectrum from original concept to
range refresh, from complex multi-sku ranges through to capsule collections and one-offs.
The agency, which also has its own brand White Hot, is now introducing a dedicated packaging division to focus on this discipline for clients. True Story Managing Director and White Hot Founder Jayne Mayled said: “With a team made up of brand managers and retail marketers alongside exceptional creative talent, we have real insight into what’s needed to make a product proposition appealing to its target audience. We know how to present product in any medium, from shelf stand-out to showcasing in print and online, and the fact that we have created our own brand clearly demonstrates our love of all things brand and retail.”
